Sports Business | Commercial Partnerships | Business Development | Operations
International sports professional with 17+ years of experience across coaching, athlete development, club relations and sports operations, with more recent experience in commercial partnerships, business development and sponsorship activation. My background is rooted in professional tennis, with a growing focus on the wider sports industry.
A career built inside sport. A perspective shaped internationally.
01 / About
I have built most of my professional experience inside tennis, working closely with athletes, coaches, teams, events, agencies and brands across different countries and cultures.
My path has always been international. Raised and educated between Argentina and Catalonia, I developed an international perspective from an early age. I later built my professional life in Italy and across European sport, adapting to new environments, rebuilding networks and creating opportunities across different markets and cultures.
Today, my work sits at the intersection of athlete management, commercial partnerships, operations, project management, marketing and communication. Tennis remains at the centre of my experience, while my ambition is to continue growing across the wider sports industry.
02 / Experience
2022 – Present
Athletes Operations & Partnerships Manager
Connecting athletes, commercial partners and teams across the day-to-day demands of professional tennis.
2006 – 2022
Working across professional tennis with clubs, athletes, coaches and international team competitions — combining athlete development, relationship management, recruitment, sponsorship and project coordination.
My professional path in sport began on court. Over many years I worked as a tennis coach, technical coordinator and traveling coach across Argentina, Spain, Switzerland and Italy, developing junior and professional players in competitive environments.
I worked within Nalbandian Tennis, supporting athlete development, tournament planning, performance programmes and international travel, and had the opportunity to work with professional and high-level junior players. I also continued my technical development through coaching education and training experiences, including work connected to the Ferrero methodology.
That background still shapes the way I work today — giving me a practical understanding of athletes, performance environments, coaching staffs, families and the realities behind professional sport.
Professional players · ITF juniors · Traveling coaching · Technical coordination · Athlete development
Experience across Argentina, Spain, Switzerland and Italy.
03 / Areas of expertise
Also in my toolkit
Sports Business & Commercial Development
My experience combines commercial partnerships, stakeholder management and international sports operations. I am interested not only in athlete and sponsorship projects, but also in commercial roles within sports brands, clubs and organisations.
My experience includes developing and coordinating brand partnerships from initial concept and negotiation through activation and delivery.
I can contribute to market development, club and partner relationships, sponsorship strategy, international business development and the coordination of commercial projects across different sports markets.
Particularly interested in projects involving Southern Europe, Iberia and Latin America.
04 / Education
Johan Cruyff Institute – Universitat Autònoma de Barcelona
Universidad Nacional de Córdoba
Coaching qualifications
PTR Coach Certificate / Biomechanics Certificate / FIT Second Level Instructor
Raised and educated between Argentina and Catalonia, with a professional career developed across international sports environments.
The next chapter
Tennis is where I built most of my experience. Sport is where I want to keep growing.
I am particularly interested in opportunities involving partnerships, commercial development, business development, operations, marketing and stakeholder management across tennis, football, motorsport and other international sports environments.
05 / Contact